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Why Do We Share?

nonprofit fundraising

Why do we share?

Our thoughts.

Our feelings.

Our money.

Our food.

Our shelter.

Why do we let others have some of what's ours?

Of course, there are as many self-serving as there are altruistic reasons for sharing.

In the case of charitable contributions, if you can determine your prospect’s motivation for sharing, you will be better able to accommodate them...or not.

Back of sharing is intent. And intent reveals true character.

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