Whataya Want?

As a one-person business owner, it's important to understand what people want.

But how do you find out what people want?

I'm going to make this really simple.

People want to:

• Be seen
• Be heard
• Make a living
• Feel peaceful
• Take pride in their work

What do you notice here?

All the wants are about one fundamental want - to connect.

We all simply want to feel connection in both our professional and personal lives.

As social creatures we are hardwired to connect. We need it to survive.

When you can fulfill even one of these wants, half your work as a one-person business owner is complete.