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What Do You Need to Know About a Prospect?

nonprofit fundraising

Let's say you've been assigned a new prospect. This prospect is not only new to you but brand new to your organization. No gifts. No history.

What are the things you need to know about someone before you feel you know them? Before you feel close to them?

What can you find out before your first prospect visit? What is better to ask face-to-face? Where can you find information on your prospect?

Perhaps more importantly, how do you find these things out?

These are important questions for nonprofit askers to have answers to when working with fundraising prospects. The answers can help you create meaningful connections with prospects.

The answers to these questions will be different for every asker. But they all need to be answered. Especially for new prospects.

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