Information vs Insight
In today's always connected world, it feels like people crave more and more information. But simply accumulating mass amounts of information is not enough.
The more you take in, the more that data needs to be managed. Without regular maintenance and management, you have extensive knowledge but little true insight.
Useful insight is a qualitative value built upon a quantitative foundation. As is the case with nonprofit donor data, the narrative and the numbers are inseparable.
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